Sunday, April 21, 2019

Apple INC Term Paper Example | Topics and Well Written Essays - 2750 words

apple INC - Term Paper ExampleJobs, apple Inc. has undergone reorganization processes, where the main focus was made on the to a not bad(p)er extent profitable competencies. During the next years the company has pursued several acquisitions and expanded its business lines ( apple Inc., 9).Nowadays, Apple Inc. is a well-known and established technology company that offers personal communication devices, accessories, operational system software, diligence software and related solutions (Apple Inc., 4). It is a companys mission actually To create great things that change peoples live (Kotler and Kotler, 443). Some of the major products include iPhone, iPod, iPad, the iOS and OS X operating systems, consumer and professional software applications, iCloud, and early(a)s (Apple Inc., 4). In addition to technology products the company exchanges and provides its services through the App Store, mack App Store, iTunes Store, and iBooks store (Apple Inc., 4). The company operates global ly, including South and North Americas, Asia Pacific and European regions. In order to sell its products the company uses integrated approach, by utilizing not only retail stores and direct sales force, but alike online stores, wholesales, value-added resellers, and third party-cellular network carriers (Apple Inc., 4).The companys total revenue has grown from FY 2013 to FY 2014 by 7%, generating $182, 795 million. In FY 2014, Apple Inc. has achieved substantial sales growth in Americas, which accounted for more than 40% of the total revenues, darn Europe was accounted for 25, 4% (Apple Inc., 21). More detailed revenue generation breakdown by geographical aspect is presented in Figure 1.Comparing the sales of FY 2014 with the previous FY, it is worth to mention that some products of Apple have shown strong increase (for example, iPhone product line +11,7%, Mac Product line +12,1%, iTunes +12,5%, and accessories +6,8%), while other product lines have shown weakening position

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